VHC Brands: Creating Timeless, Heirloom-Quality Home Textiles

As the premium destination for country home decor, VHC Brands has been masterfully crafting farmhouse, primitive, Americana, lodge, and holiday looks with timeless, heirloom appeal that is built to last for many years. Founded in the early 90s by Nancy and Billy Kline out of their home in northwest Louisiana, the company has grown from a small quilt and bric-a-brac store to its current headquarters in Branson, Missouri, where the team works tirelessly to design each product to enhance every space in your home.

VHC Brands' relentless pursuit of quality, legacy, and overall customer experience has defined the company since its inception and continues to guide its mission to preserve a uniquely American way of decorating. The Farmhouse Jute Collection, a prime example of this dedication, features black and tan braids in a traditional style that complements any country, rustic, or Americana home.

Expertly machine braided and stitched in India, the Farmhouse Jute collection is crafted from 100% durable jute, showcasing concentric, mixed braids of burgundy, natural, black, and olive green. This heirloom-quality collection includes a range of products, from rugs and kitchen tabletop items, all designed to seamlessly coordinate for a cohesive, traditional look.

The oval and rectangular rugs in the Farmhouse Jute collection offer an excellent way to add texture and color to any room, while the placemats, table runners, coasters, chair pads, and trivets provide a finishing touch to your primitive, rustic, or Americana-inspired decor.

With a steadfast commitment to quality and customer satisfaction, VHC Brands has earned a reputation for its exceptional products, as evidenced by the overwhelmingly positive customer reviews. The Farmhouse Jute Collection, in particular, has received high praise, with a 4.8 out of 5-star rating from 410 reviews and a 4.4 out of 5-star rating from 198 reviews.

Whether you're seeking to create a cozy, farmhouse-inspired space or to add a touch of rustic charm to your home, the Farmhouse Jute Collection from VHC Brands is an excellent choice. With its heirloom-quality craftsmanship, timeless appeal, and unparalleled customer satisfaction, this collection is the ultimate destination for country home decor enthusiasts.

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