VHC Brands: America's Premier Home Textile Destination

Founded in the early 90s by Nancy and Billy Kline, VHC Brands has grown from a small quilt and bric-a-brac store in northwest Louisiana to our headquarters in Branson, Missouri. As the premium destination for country home decor, we create farmhouse, primitive, Americana, lodge, and holiday looks with timeless, heirloom appeal that is masterfully crafted to last for many years.

Our relentless pursuit of quality, legacy, and overall customer experience has defined us since the inception of our company and guides us today in our mission to preserve a uniquely American way of decorating. We work hard to design each product to fill every space in your home, driven by our commitment to deliver an exceptional experience.

The Farmhouse Jute Collection

The Farmhouse Jute collection features black and tan braids in a traditional style that complements any country, rustic, or Americana home. These heirloom-quality pieces are expertly machine braided and machine stitched in India, made from 100% jute.

Braided Jute The collection features concentric, mixed braids of burgundy, natural, black, and olive green, all durably machine stitched to last.

Kitchen Tabletop Coordinates Choose from placemats, table runners, coasters, chair pads, and trivets, all in a traditional style that complements any primitive, rustic or Americana home.

Matching Rugs Select from oval and rectangular designs to complement your room. Our rugs are an excellent way to add texture to your flooring or color to the space.

Oval Rugs Rectangular Rugs Stencil Star Oval Rugs Stencil Star Rectangular Rugs Placemats & Runners Chair Pads

Customer Reviews 4.8 out of 5 stars (410 reviews) 4.4 out of 5 stars (198 reviews)

The Farmhouse Jute Oval Area Rug, a standout product, features a 20 by 30 inch oval design perfect for in front of cabinets or entryway doors. Constructed with tightly woven braids of 80% jute and 20% cotton and other fibers, this rustic rug has a heavier feel that relaxes faster and stays flat. The natural colors add a cozy bit of rustic style to modern primitive or classic country decor. Easy care instructions – spot clean with a damp cloth and mild, clear detergent. The alternating braids of deep black and dark tan, with a "Welcome Y'all" stencil, add a fun, delightfully southern greeting for guests.

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